Analytics & SEO Services
What is ‘Analytics’ ?
As an option on any website I create for you you can choose to subscribe to an Analytics package. For this I will the site up with a Google Analytics monitored package. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics is now the most widely used web analytics service on the Internet.
On the most basic level this give information and statistics on how many and who is visiting your site. However the service can provide much more in depth information about your visitors behaviours, location, bounce rates, entry and exit points, referral links and much much more.
This service is a must for any SEO or Adwords or PPC campaigns in order to be able to properly analyse the results of your online marketing campaigns. Whilst a vital tool, the analytics interface can be complex and making sense of the data often confusing. As a trained Google Analytics user I can offer full analysis, provide reporting on your visitors and campaign results to advise and make changes to your site in order to create a better experience for your visitors and maximise your websites potential.
What is ‘SEO’ and what do ‘SEO Services’ include?
SEO stands for ‘Search Engine Optimisation’ and is the process of improving the visibility of a website in search engines via the “natural,” or un-paid search results. The higher your rankings in Search Engine Results Pages the more visitors to your website and the more business the website will generate.
For any website I build I can also offer the additional service of optimising the site for SEO to assist with your ranking. This is usually a collaborative process as not only does this involve the technical backend side of the process its usually involves making changes and tweaks to your supplied content of the site itself.
Pricing depends on the size of your site but usually involves a one of site up fee then the option to have a manage package (a monthly subscription fee) to enable monitoring of your ranking and updates to help improve this.
Around 200 to 300 factors are taken into account by a search engine for it to decide on a ranking for your website on any given keyword.
The following can all play a significant part in acquiring better rankings for your website.
- relevant keyword placement
- optimised content
- good internal linking
- optimised navigation